In Commercial voiceover, pretty much more than any other genre, the art of taking direction, interpreting a brief and understanding a key message is everything.
The World of Brand Commercials, Product Ads, Direct Response Videos and Promos is dynamic and fast changing. Trending voice styles shift often, but it’s a chance to keep refining my delivery.
What remains constant though is the importance of strong acting skills, script analysis, considered pacing and a persuasive, authentic performance.
As an actor, commercials require a strong sense of nuance, the subtle distinctions of meaning, expression and colour that make your message sing.
Consumer choice is sophisticated and over the past 8 years I’ve learned the value of continued training and coaching. It’s helped me retain my edge in radio, tv and social media commercial VO.
I’ve voiced ads ranging from luxury apartments to Romanian Apple Pie, mostly from my Pro Studio in Hampshire, UK and I offer clients the option of remote direction.
I recall the days of never ending furniture sale adverts and their ‘Voice of God’ style, even though they were selling chairs !
The delivery style of commercial Voice Over these days can be as varied as the broadcast mediums they’re heard on.
There is still a place for the powerful and direct commercial vocal delivery that used to be everywhere, but I’ve also seen it listed as character voice work too.
Characters can be effective in the commercial genre, but the importance of the message remains the focus. So if you need a Viking to sell a vacuum cleaner, I explore the rhythm and cadence first, then we dial in the grizzly.
Flexible and responsive to your needs, quick with delivery and easy to work with, drop me a line if you have a script in mind for a brand marketing, product or social media video that needs voicing and I’ll get straight back to you.
Even if not finalised, Im always happy to collaborate and we can chat through your requirements.
I’ll provide a demo for you at no cost.