Blog

Curated thoughts and ideas, designed to inform and entertain

I like to reflect on how my work takes me into interesting areas, offers insights and creates opportunities to share experiences. It’s not the world according to me, just some musings on topics that may be helpful to others.

James Fowler voiceover with black grid shadows over his face.

Authentic Human Voiceover

Authentic Human Voiceover Back in 2022 I wrote a blog about the importance of Authenticity in Voiceover. It struck me recently that the whole creative landscape has changed since then with the emergence of AI.

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James Fowler voiceover headshot.

The Art of Adding Value

Voiceover, The Art Of Adding Value Creative Lessons From a Military Career I was working for a Military Unit in Belize and a category 5 hurricane was due to roll through in 36 hours. The

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James Fowler voiceover sat on the floor smiling at the camera.

Nailing The Voiceover Brief

Nailing The Voiceover Brief As a Voice Artist, the difference between a ‘Wow’ product, (one that really sings) and one that’s just ‘ok’, is as much about the skills of the VO as the quality

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Photo of James Fowler voiceover in a James Bond spotlight style.

Voiceover Is Alive & Well

Is Voiceover Still Worth Getting Into ? I’m writing this at the end of 2025, when I’ve personally seen an up-surge in VoiceOver business over the past 6 months. Things feel more optimistic than they

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